The beauty industry is changing significantly and this is because of the changing consumer preferences and behaviors. Some of the most notable trends in the market include:
The beauty industry is
changing significantly and this is because of the changing consumer preferences
and behaviors. Some of the most notable trends in the market include:
1.
Greater
Attention on Health and Wellness
Clean Beauty: More and
more clients are looking for non-toxic natural products in the formulation.
Skincare as Self-Care:
This concerns beautification approaches that are integrated into the overall
wellbeing factor, focusing on the skin.
2.
Diversity
and Inclusivity
Diverse Shade Ranges:
Brands are trying to go an extra mile and develop their products to suit more
skin colors than before.
Representation
Matters: Product users are aware of their identity and the brand they wish to
associate with.
3.
Digital-First
Approach
Social Media
Influence: Beauty specific KOLs and Networks has a controlling effect upon the
consumer on product selections and purchases.
E-commerce Growth: For
beauty consumers, internet websites have become the primary channel for brand
communication.
4.
Sustainability
and Ethical Sourcing
Eco-Friendly
Packaging: There are high-waisted customers’ proclivity towards certain
advertising routines that verge on ‘green’ packaging.
Cruelty-Free Products:
More and more people are conscious about the product sourcing and manufacturing
processes.
5.
Personalization
and Customization
Tailored Products:
People began looking not only for goods that technical characteristics address,
but for those that are compounded and/or assembled personally.