Now more than ever while the world appreciates individuality, it is with uplifting our natural beauty which has led into this awesome movement of people rocking their afros. This is not just a fad, its the acknowledgment of beauty in all forms across cultures and communities.
Beauty Standards, as Our Aging Women Age
For years, traditional and mainstream beauty standards seemed to specify a singular look of beauty by mostly uplifting straight, shiny hair while relegating more textured (curly or coily) hair. DEMAND FOR DIVERSITY But as talk about inclusivity and representation take center stage in all areas, brands and individuals alike are advocating a broader outlook on beauty.
That representation matters and that every hair texture has a story to tell is being celebrated in this cultural shift. From the smooth sheets of straight hair to the rich circles of Afro-textured locks, every style is a portrayal and encapsulation in time.
The Necessity Of Representation
Representation matters. Because it helps people to feel seen and lives their being inads, on social media, everywhere which also promotes the feeling of belonging & validation. In the same way that more skincare brands are properly representing men in advertising, haircare companies and shampoo campaigns need to show a range of different textures. This not only breaks stereotypes but also helps consumers feel seen and appreciated for who they are naturally.
Empowering Through Education
Representation is just part of that; so too is the education in natural beauty. For this reason, most of those who still live with it do not know how to care for their hair correctly. And this is where brands can come in to help individuals understand what they need. One of the ways to do this is through tutorials, workshops and educating people on what their hair needs specifically — from which products are best suited to them & how styling methods can help elevate your natural texture.