The most important part of your salon promotion is not just having a well-built website and active channels, but creating and optimizing a profile at your preferred online marketplace. It is similar to having a physical presence in the form of a storefront where potential customers look for and purchase the services they need in a particular region. This is one of the most effective ways to strategize the presentation of your service and reach out to new customers through their first physical visit to the salon. We explain what we can expect and gain from having a salon marketplace profile as well as other options that would best suit your business.
Expand
your business radius to reach more potential clients
In all likelihood, most new
clients searching for your salon services can be said to be internet savvy
fence-sitters. They will either look for services on Google's various
marketplace search results or directly on their preferred marketplace portals.
Being among the top-searched salons will enhance the chances of making more
bookings.
Enhance client booking
experiences
As a salon service provider, you
are going to expand your salon services with online bookings where your clients
can be able to book, rebook and cancel appointments at their own convenience
and the advantage of cutting back on making phone calls regarding appointments
Help out the customers when booking appointments by cutting down on arranging
phone calls by appointments with your clients which will free up several hours
on a weekly basis while ensuring that the calendar sees a rapid inflow of
appointments.
According to a survey conducted,
approximately 70% of customers will opt to make their business arrangements for
their appointments online either in their homes or when on the road using their
phones. Making it easy for Latinos to self-schedule is going to be crucial for
our staff. It will be wise to place enticing "Book Now" buttons in
prominent areas on the firm's profiles on Google Maps, Instagram, and Facebook.
Also, if your client uses the
online booking system you created and they can schedule a meeting with time
slots you've suggested, needless to say, these will be booked one after the
other, meaning that there won't be awkward lulls between all these meetings.
Bring on new clients without
spending much
The objective is to draw as many
customers as possible to this salon as possible - provided it does not have a
negative impact on your finances. On the other hand, promoting such services as
Google advertisements or advertisements over social networks is quite pricey in
a matter of time.
